One way to express our love for our city is to keep it clean and inspire such responsibility in everyone! Amritsar did just that but in style with an impactful campaign, “I love Amritsar, and I will keep it clean”. Biocrux joins hands with the Municipal Corporation in Amritsar to help make the city litter and pollution-free. The campaign “I love Amritsar, and I will keep it clean” was jointly conducted by Biocrux and ASCL as a part of the Smart City project. It was for 10 days, starting from the 1st to the 10th of February 2021.
Under this program, people across Amritsar were initiated by offering a T-shirt for depositing 30 bottles in the pet bottle crushing machine installed by Biocrux at various places such as A, B, and C Blocks of Ranjit Avenue, Model Town Mata Mandir, Anand Park, Hall Bazaar, Company Bagh, Amrit Talkies Chowk, Kabir Park, Novelty Chowk, Durgiana temple, Court Complex, DAV College Hathi Gate, Kairon Market, etc.
“I love Amritsar and I will keep it Clean” Campaign
Getting a T-shirt made of PET bottles gave a kick-start to the campaign. It encouraged people to stop throwing plastic waste and instead deposit the plastic bottles in any of Biocrux’s PET bottle crushing machines after gulping the water or beverage. With this, anyone can contribute to ending plastic pollution.
Keeping the surroundings clean and litter-free is everyone’s responsibility. The plastic bottle-crushing machines help you do more than that by accumulating, reducing, and reusing plastic waste. The effective campaign conveys an important message to people not to throw plastic waste on the streets and save the environment.
Ensure that You Drop Plastic Bottles in the Biocrux’s PET Bottle Crushing Machines
With each machine having the capacity of crushing and storing 3000 bottles, Amritsar takes a giant step by having them installed at various locations, which are typically the “point-of-consumption” places. Helping the MC in cleaning the city, Biocrux plays a crucial role in the waste management system. The campaign is over, but an initiative to not throw away the harmful way is created.
The next time when you buy and drink a beverage, look out for a PET recycling machine around to drop the bottles. You may win a t-shirt or discount coupon, and more than that; you become a part of the city’s plastic waste management movement.
In its effort to help the country become free of plastic waste, Biocrux’s reverse vending machines (RVMs) are best used to offer a 360-degree solution to plastic waste. Over the years, it has encouraged people to participate through “Do-it-yourself” programs and rewards in the form of gift coupons, t-shirts, etc. As a responsible citizen, you can make the “I love Amritsar and I will keep it clean” campaign an ongoing one by not littering your surroundings and other places by throwing away plastic. A humble act of dropping the PET plastic bottles in the RVMs located at different locations can change your surroundings, as well as the city.
To know more, please check Biocrux.
